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One of the recent things to get attention in mainstream sports, is the idea of custom kicks.  Custom kicks have been around for awhile but with the rising trend of players no longer signing shoe contracts (allowing them to wear what ever shoes they want until the perfect opportunity presents itself) custom kicks are on a rise.  Now with some pro hoopers taking interest, we are starting to see these shoes make their w

  Upon completion of your senior year of high school, you are hired on by one of your state’s biggest companies. It is an extremely big deal because you are local, a great talent and someone that people think could eventually take the company to new heights. It is a very exciting time for the company. The first few years at the company, you do great things. You exceed everyone’s expectations immediately (which i

An old University of Texas football coach loved to use the phrase that “You have to dance with the lady that brung ya”, meaning that what ever play they were using that brought them success they needed to continue to keep using. About 3 years ago The Forest Lab was a fresh clothing company in the Inland Empire trying to make a name for itself in a fast and trendy industry. It was a very difficult job putting out a br

If Adam Silver (future commissioner of the NBA) would like to be successful and steer clear of any early troubles that may result in a negative legacy, just like the one that will soon be left by David Stern, I have one bit of advice for him. Go to your computer, access our email account, highlight Dan Gilbert’s name, and next to his name click the option that reads: Mark as Spam. You do not want to get this ma

On the heels of another embarrassing loss to the Trailblazers (that brought their consecutive loss count to 5) the Miami Heat welcome the Los Angeles Lakers to South Beach as they try to extend their post All-Star win streak to 9. As you might expect, there’s a lot of talk about this game. Below are a few read worthy articles we found. TheLakersNation.com – Pregame Report: Lakers @ Heat ESPN.com – A

The NBA All-Star festivities have begun in Los Angeles. Last night the Rookies and Sophomores put on a show with a high scoring exhibition. Of course, a lot of attention is on Blake Griffin. Tonight Griffin stars in the highly anticipated Slam Dunk contest. It’s not been since LeBron didn’t compete in the competition has there been so much hype going into the competition. Are you gonna watch? Also, in hon

Im sure you’ve heard. LeBron James spent some time in Las Vegas recently. Arash Markazi was also in Las Vegas around the same time. Arash writes for ESPNlosangeles.com. Apparently the two crossed paths while in Sin City and when Arash returned home he did what he does. He wrote a story. He wrote about the things he saw while in the company of LeBron James in Las Vegas. Arash’s story was posted at 9:40 am

Thanks to the guys from AM570 KLAC for sharing this video with us.

We couldn’t resist. LeBron James – King? Detractor? Traitor? Driven? Genius? Whatever your outlook on LeBron may be we can all agree that #23 #6 demands to be noticed! Will we collectively “witness” his ascension or his demise? Either way, this clever rendition of “God Save The Queen” as made famous by the Sex Pistols pulls behind it a slurry of social basketball commentary. What d

On any given night you can dial up your local sports news pundit (on T.V., radio, or the interwebs) and get the latest about the ongoing and seemingly endless debate about who the best player in the NBA is. The opinions you’ll find will vary quite a bit. Recently, some jock turned analyst wrote that Kevin Durant has entered the conversation of the NBA’s creme-de-la-creme. Durant might be good… but i