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The Larry O’ Brien Trophy is the sacred object hoisted up by best team at the end of the NBA season. Larry O’Brien was once the Post Master General for the United States of America and later became the commissioner of the NBA from 1975 to 1983. The trophy that was renamed the Larry O’Brien Trophy  and was originally called the Walter A. Brown Trophy.  They renamed it in honor of Larry O’Brien and the work he did as c

One of the recent things to get attention in mainstream sports, is the idea of custom kicks.  Custom kicks have been around for awhile but with the rising trend of players no longer signing shoe contracts (allowing them to wear what ever shoes they want until the perfect opportunity presents itself) custom kicks are on a rise.  Now with some pro hoopers taking interest, we are starting to see these shoes make their w

Sports teams have become members of our families, for better or worse. Just like members of our families, some are welcome, some are merely tolerated and some have names that make you scratch your head. Many of the odd team names are due to team relocation or the period in which they were originally established. What if we had a chance to rename them? I was recently told that making lists are the laziest form of writ

In 1958 comic book writer Otto Binder and artist George Papp wanted to give one dimensional comic book characters another side for the reader to see. While coming up with ideas they thought readers would like to see what the opposite of characters did and how they lived. It was with this idea in mind that they came up with the Bizzaro World. They put the idea into motion by having a scientist build a duplicating ray

An old University of Texas football coach loved to use the phrase that “You have to dance with the lady that brung ya”, meaning that what ever play they were using that brought them success they needed to continue to keep using. About 3 years ago The Forest Lab was a fresh clothing company in the Inland Empire trying to make a name for itself in a fast and trendy industry. It was a very difficult job putting out a br

Muhammad Ali is arguably the greatest boxer in history.   Relying on his unbelievably fast foot speed and unorthodox positioning of his hands, held low while fighting, Ali was an extremely tough fighter to beat.  He was given the nickname “The Champ” after, not only dominating his fights but also predicting which round he would win the fight, months before the fight was to be held.  One thing that is amazing to watch

On the afternoon of  March 2, 1962 Wilt Chamberlin arrived in Hersey Pennsylvania with the rest of the Warriors.  They arrived at the arena about 5 hours before tip off and decided to go to the penny arcade located in one of the lobbies.  Wilt says he remembered picking up a pellet rifle to play a target game, and after shooting for a few minutes he realized he couldn’t miss… On January 22, 2006 Kobe Bryant had

  Back in the 86’-87’ NBA season basketball marketing was transformed by an ad campaign brought about by Converse.  When EVERY NBA finals during the 80‘s was featuring either the Celtics or the Lakers (sometimes both), Converse saw this as a perfect time to make fans pick sides.  They felt it was important to not only come up with a shoe that could compete with the ones a young man in Chicago started wearing a y

If Adam Silver (future commissioner of the NBA) would like to be successful and steer clear of any early troubles that may result in a negative legacy, just like the one that will soon be left by David Stern, I have one bit of advice for him. Go to your computer, access our email account, highlight Dan Gilbert’s name, and next to his name click the option that reads: Mark as Spam. You do not want to get this ma

TheForestLab#! is proud to present a new collaborative effort with LIVIN’ WELL. Each LIVIN’ WELL shirt features the alter ego of the NBA’s brightest stars including, Blake Griffin, Kobe Bryant, Chris Paul, LeBron James & Kevin Durant. This short run of NBA inspired tee’s are meant to be limited and exclusive. This mean you can only find these tee’s at TheForestLab#! flagship store L