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Way back in 1983 adidas launched the adicolor line of sneakers. Each pair of kicks came with tools (e.g. paint brushes, markers, etc.) that allowed the buyer to customize their shoes and create a one of a kind apperal and experience. When I think about this concept today it still seems fresh and enlightening. A modern iteration of adicolor might be found in mi adidas or NIKE iD. A few years ago, though, adidas stayed

adidas Originals invites you to join David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, DJ Neil Armstrong and some of your dear, old friends for an intergalactic 2010 FIFA World Cup™ viewing party that you’ll never forget.