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The Larry O’ Brien Trophy is the sacred object hoisted up by best team at the end of the NBA season. Larry O’Brien was once the Post Master General for the United States of America and later became the commissioner of the NBA from 1975 to 1983. The trophy that was renamed the Larry O’Brien Trophy  and was originally called the Walter A. Brown Trophy.  They renamed it in honor of Larry O’Brien and the work he did as c

  Back in the 86’-87’ NBA season basketball marketing was transformed by an ad campaign brought about by Converse.  When EVERY NBA finals during the 80‘s was featuring either the Celtics or the Lakers (sometimes both), Converse saw this as a perfect time to make fans pick sides.  They felt it was important to not only come up with a shoe that could compete with the ones a young man in Chicago started wearing a y

In a short video message to his twitter followers, Shaquille O’Neal announced his retirement from the game of basketball after 19 years. The NBA now has a gapping hole in it’s side due the size of Shaq’s giant stature and personality. His presence on and off the court will be greatly missed. As a Lakers fan his contribution to the team was immense. The early part of this century belonged to him and

We’re giving you, our loyalest of fans, a heads up! Recently we opened our first ever TFL#! store called LEAGUE, in Moreno Valley, CA. It’s where we’re from and where we do business. This Saturday, February 26th (today) we’re having a special 25% OFF SALE. That means you can get any of our current t’s at the lowest price possible. Plus, many of our older, discontinued t’s are marke

Thanks to our friend Donavon Lucas for the image.

Fresh off the press are these three new TFL!# tee’s. Seriously, they’re still hot so be careful. You can buy them now here. CHICK – The venerable Chick Hearn was ready to strike down Lakers opponents with his fancy talk at any given moment. This tee captured an image of Chick amid some sort of ancient martial arts pose during meditation. Printed In Purple and Gold On A Black T-Shirt. BATTLE ROYALE#!

While some of the TFL#! team is off gallivanting in New York another part of us will be watching the Lakers begin their final decent to Championship town against the Boston Celtics at the ESPN Zone at Downtown Disney in Anaheim. We’re also gonna be bringing along with us some extra “Only Kings Have Rings” tee’s just incase the ones we’re wearing get buffalo sauce on them OR (more likely)

“Blackbird singing in the dead of night, take these broken wings and learn to fly, all your life, you were only waiting for this moment to arise.”  -John Lennon As with all sports there are match ups with rival teams that make specific moments into classic memories. Moments that when retold to children and friends can be recalled with entire clarity of mind.  You remember who you were with, what you were wearing, and