If you have some old skool Cross Colours clothing hanging out in your closet now is the time to pull that stuff out and rock it! Cross Colours was a clothing brand in the early 90’s that was pushing the message, “Clothing Without Prejudice”. That slogan appeared on every garment.
Carl Jones and Thomas J Walker partnered up to produce Cross Colours clothing. This South Central based brand crossed over the cultural barriers and different social backgrounds, appealing to everyone. Its bright, bold, color blocked clothing had messages like, “Educate 2 Elevate”, and “Stop D Violence”, making them more than a fashion statement but a political and social message too.
Arsenio Hall, Kriss Kross, and Will Smith wore Cross Colours, along with the crowd from the MTV generation.
At the first trade show that Cross Colours attended they sold $5 million in orders because the buyers were so captivated by the colorful style. Cross Colours first year consisted of $15 million in sales and rose to $89 million by the end of 1992. This achievement got Cross Colours named as Company of the Year in Black Enterprise magazine’s June issue.
Cross Colours made urban gear fashionable. So “shade your eyes to avoid being blinded” and put on your Cross Colours.