CORPORATE STREET CRED
Im not sure if it’s a contradiction for the largest media conglomerate in the universe to own and operate what is suppose to be a unique boutique featuring the stylings of real street artists with real credentials, however, Vault 28 at Downtown Disney in Anaheim, CA might just be an exception to the rule.
The store isn’t new nor ground breaking but it is the physical manifestation and embracement of pop cultures’ most recognizable icon – Mickey Mouse – in an underground artistic street scene kind of way. The prowess of the Disney brand is such that it transcends the normal boundaries of effective iconography. The Walt Disney Company, especially Mickey Mouse (and to a slightly lesser degree Minnie, Donald, Goofy and Pluto), have captured not only the minds, imaginations and passions of children but of artists from all forms of media, including those less conventional. Walt Disney’s creations have influenced our culture to such a devastating degree that no matter who you are you’re likely to relate to or have have some emotional connection (no matter how faint) to his personified fantasy characters.
Featuring the works of such artists and designers as Red Monkey, King Baby, Chip & Pepper, Level 27, David Flores and more, Vault 28 is able to showcase the talents of a wide array of relevant contemporary artists that bring a new, exciting and welcomed perspective to a brand that isn’t suffering from a lack of relevance. I guess the point is – kudos to the man for allowing the interpretations of others to be heard and embraced. Disney’s mainstream is full of niche’s and we dig that.
Vault 28 also hosts special events, product launches and artists signings. Disney even produces several of their own avant-garde private collection lines: Kingdom Couture, DV Twenty Eight, Bloc28 and Vinylmation. If you haven’t had a chance to check-out Vault 28 I highly recommend it. Their inventory is always changing so visit often.
